Web Analytics for tracking performance of websites!

Measurement or collection of data and resources about a particular website and testifying it for various promotional changes in traffic and other aspects is probably known as Web Analytics. It is a broader concept rather being just a mere tool for deciphering web traffic.

Web analytics assist companies and organizations to analyze and testify the result of a certain print advertisement or a web advertisement of sort that generate footfall back to the sites. Changes in the site footfall and gauging popular trends are the basic functionality of web analytics tool.

Web analytics help companies to formulate strategies and plans to carryout their advertisement campaigns and give the right direction where they should have more concentration and what are their areas of strength where they can capitalize upon.

Even you can easily figure out potential customers and areas where you are having most impact of your ad campaigns. Tracking comments, referral URL analysis and keywords that are showing your website in the search engines are what web analytics tool does. Lots more! You can even figure out who is coming to your site, their country of location and city of the residence, their stay at your site and their bounce rate.

There are many software in the market for web analysis but not all are reliable as they do not show proper and exact results hence it is hard to gauge the performance of a certain URL or website.

Google including other search engines provide their online services and tools to the webmasters to exactly track the activities of the surfers and browsers. These tools are highly successful and to an extent are exact because these search engines themselves are the source of traffic.

But you need to have a web analyzer or web analytics expert agency to estimate the web traffic to your site and the behavior of surfers and their future visit trends. Being a specialist job, it is always better to hire a web designing company, as these companies have in-depth knowledge about web analytics and search engine behavior of surfers. They know the best practices and approaches to divert more web traffic and ultimately it contributes to more leads and sales.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

Online Reputation Management for increased business opportunities!

Reputation matters!!! It takes years to make reputation and seconds to ruin it. In business, reputation plays an important role in deciding the fate of any business. Being engaged in a business, it is imperative you have your business rivals who are always there to harm your business and take away your clients.

Especially in the internet age, it really takes seconds for somebody to post negative remarks over the cyberspace and it is sufficient to put your existing clients and prospective clients off because nobody wants to work with morally corrupt organizations. What’s more, even businesses with negative reputation struggle to find the right talent for their organization. The moral of the story is online reputation management is as important as doing business.

Due to the emergence of social media networking sites, it has become ever so easy to write negative remarks for an organization. Even an unhappy customer can bring your revenue down. With the free exchange of information over internet, most people and clients initially check for the company profile and opinion of the people about it over the search engines.

Evidently, people are different but there choices and likes alter just because of opinions of others. Same concept applies with businesses as well. If they get to see something negative on the cyberspace or somehow find negative pop up, they will surely do away with idea of doing business with you. And same concept complies with employees; most of them for the sake of their career, won’t work with organizations with malign image.

To settle online reputation management issues you need to hire a leading and professional company having profound knowledge and proven track record. These companies initially do detailed feasibility study and analysis before they suggest any plans.

What’s more! An online reputation management company can earn new clients, new leads and ultimately bring upon more revenue. In this era of cut throat competition, most corporate or small firms need online reputation management to not only keep afloat in the market but to prosper as well. So, why wait? Consult your preferred web development company and see results yourself.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com