For years Google has dominated the search engine scenario and as on date operates on over a million servers in data centers across the world. Presently, the brand has immensely contributed towards the Search Engine Optimization technique by which business houses have succeeded to augment visibility statistics of their website over the Internet.
Famous for its ever enhancing methodologies and strategies for user comfort, Google has yet again hit the nail on the head by introducing the incremental search system called Instant Search, by the means of which users progressively get to view matching results as they type the keywords in the search tab. The scheme was launched on September 08, 2010 in the United States. This scheme aims to save user's time from 2 to 5 seconds on every search; cumulatively saving 11 million seconds on hourly basis.
Moving onto the SEO strategies, we must first understand what exactly is Search Engine Optimization. It can be described as the process of improvising the visibility of a particular website in search engines that automatically works on the advertiser revenue along with brand promotion. Constituting as a vital part of the Internet marketing mix, SEO targets diverse set of image, video and local search engines and works on the search patterns of the web users.
Further, the main question on everybody's mind is how this unique Google Instant feature would impact the SEO procedures? If we observe carefully, this method would make the Search Engine Optimization more notable than ever as it is majorly concerned with picking the right keywords and with the help of Google Instant, it might search for keywords with lesser words before the user gets to the full word and that would make the keywords more important than ever (not to mention that the results listed on top might as well take it all). As mentioned earlier, this facility of Google Instant search saves time and hence the prospective users would be able to search for the desired product or service even faster.
More people would visit the websites over a time frame and might just avail the product/service in shortened period of time, which makes it a doubly advantageous proposition for the company as Google Instant and SEO procedures would collaborate together to make the process of searching the desired web page easier than before.
The question of revamping or repositioning the SEO strategies can be answered at a later date as and when the impacts of Google Instant feature can be measured at a much larger scale; nonetheless, going by the collective observations, the scheme mainly generates positive reviews.
