Market your brand using LinkedIn profile pages

Initially, Facebook started the company page profiles and the trend was taken forward by Google and now it’s the turn of LinkedIn. LinkedIn is offering companies around the world, the leverage to establish their company page profiles on its network and promote & market their brand in front of its 122 million users world wide.

LinkedIn is offering the same facilities in line with Facebook; people can send invitations, add fans, followers and etc. LinkedIn, being one of the world’s ultimate and popular professional social networking site presents opportunity in front of organizations to post relevant content on their network, post jobs, current openings, and promote their organizations as they do for their websites.

Apart from posting status messages or updates, businesses can also get in touch with their prospective customers, vendors, partners, associates and even stakeholders. Companies can interact with their client base, make people aware about their new offerings and publish their press releases as well from time to time.

Given 122 millions worldwide users and ever increasing numbers, is also another reason why any organization should take its profile page on LinkedIn seriously to force your brand in the market to new heights of success.

It is also essential to keep increasing your followers like you have likes in Facebook. The profile of any company can only flourish and prosper when they are adding new followers everyday; for that to happen it is paramount for companies to post interesting updates other than company related news to keep their followers and viewers in good humor.

LinkedIn also provides the liberty to analyze your traffic growth via its analysis tool. You can keep track of how many clicks or impressions have you acquired and what are the areas which interest your viewers and what you need to improve upon. In order to have a fruitful online presence have your LinkedIn account sorted and promote your business worldwide.

Corporate Branding Solutions for Successful Organizations

Promotion and marketing are the ultimate tools for any organization to promote their products and services among the masses and their targeted market. But due to overcrowding, the market is full of companies who literally everyday present a new product to serve their customers and are always on a look out for new customers. The question which has always bothered the companies is how they make their offerings stand out among the already overcrowded market.

The answer to this critical question can be ‘Corporate Branding’. Corporate Branding instantly puts the product or service, forward and make it an instant hit in the market. People notice the presence of the product; this indirectly establishes the brand of the company firmly thereby enhancing the reputation of the company thus resulting in increase business and growth in the revenue.

Though the concept of the corporate branding is not new but it still requires professionalism and thorough market knowledge to understand the nerves of customers. Corporate Branding in real sense is creating a buzz in the market about any product; this also serves as marketing tool as well and benefits corporate companies exponentially.

Corporate Branding is sometimes confused with ‘corporate identity’ as corporate identity requires totally lending, creating a new look to the company logo, its color scheme, tagline and so on. Though these two are different from each other but it is a subdivision of corporate branding. Perfect example of corporate branding can be, recently a leading telecom giant went on major corporate identity change. It rather wanted to establish its brand among the youth thus it reworked entirely on its logo and theme. It became a real hit in the market and its theme song instantly got to the young people, this is perfect example of how corporate identity is change and branding is done.

Corporate Branding also sends strong message in the market about the company’s vision, policies, mission and all the values it believes in. Once the corporate brand of a company is established, it works as cushion for other future offerings of the company and it works like a launching pad.

It is essential to hire an effective, professional and leading corporate branding agency to firmly put forward your brand in the market and reap benefits of your already established brand.

Online video production for a successful venture!

Innovation and creativity, they are required in every field, even marketing and promotion are not spared. Old methods of marketing and advertisements these days do not work as effectively as they used to be. The most effective and contemporary way of promoting a business is via online video production.

Online video production is preparing a video, highlighting the products and services offered by a particular organization. The video can be made using graphical methods, flash video production, using animation and so on. Even videos may contain the message by a CEO of a particular company.

It is common human tendency to be attracted towards movies and videos then towards the text. Also, text or written materials are boring and it takes effort and skill to be able to go through it. Text messages give disadvantage to people who cannot read and write to that level and not all have the same intellectual level.

Videos offer level playing field and are perfect to put the message across. As videos do not require much attention they can cover more audience as well. Videos cut through boundaries and language barriers as people with different languages and different cultures can easily understand what the message is, after going through a particular video.

But making videos that people enjoy and at the same time sit back and have a serious look at it are rare and it takes planning and skill to make them. The first and foremost requirement of online video production is a strong script with flavor of humor in it and the most important part remains for graphics engineers and other professionals to build a video with alluring visuals and characters.

As the knowledge about online video production is gaining momentum among masses, organizations these days are hiring video production agencies to prepare compelling videos. The videos thus made are uploaded on various websites and that’s how promotional marketing these days is performed.

Most companies and corporate also customize their videos, keeping in mind their requirements and concept. It is also mindful fact that online videos are short, sweet and highly informative with quality graphics and animation effects and thus most companies are leveraging their usefulness both for their customers and for internal use.

The next thing to make your business go viral over the internet is online video production but you should be mindful to engage a professional and experienced video production agency. Be innovative and fuel your business to new levels of success.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com

Understanding Semantic Web !!

Semantic web is the group of methods and technologies allowing machines to understand the meaning of information available on World Wide Web platform. The concept of Semantic Web was initially termed by the World Wide Web consortium director Tim Burners-Lee. Semantic web is known as “a web of data that can be processed directly and indirectly by machines”. There are various software and technologies working which enable semantic web to read your data and perform the requisite task over it. The data itself becomes the part of web in semantic web and is available for fully processing independent of application, platform or domain. This is entirely different from World Wide Web which has virtually unlimited data in the form of documents.

Computers are also used for searching documents, but these documents are still required to be read and interpreted so that we can fetch out all relevant information. As we know computer is a machine, it lacks aptitude and it cannot read the documents and interpret any thing of sorts. Semantic web methods or technologies can easily process, transform and interpret the data in more useful manner.

Just to illustrate the concept with an example, suppose you are a software engineer having work with a big client who is based in New York. Due to an emergency, the client needs your assistance at his place in New York for two weeks and you are required to reach there in time.

If you have a hand held device having semantic web agent activated on it, you can just instruct your device to book an air ticket to New York. You instruct semantic web agent to book an aisle seat. The agent will automatically make the payment using your debit/credit card and assigns the charges to your client’s account in your accounting application.

Your semantic web agent will inform you about your doctor’s appointment and as you are flying to New York, you surely will miss it. It will always keep you reminding about it and prompts you to reschedule it. Also your cab booking back to hotel will be easily managed and scheduled by the semantic web agent. Even, it will book a hotel room for you at most reasonable prices and will automatically update your and your manager’s calendar and will send your trip information to him and print your confirmation document back to your office.

So the semantic web technologies helped you to book your trip to New York, book your cab to the hotel and also booked a room in hotel for you. This example presents before you the long term applications and potential of semantic web.