Tuesday 31 January 2012

Market your brand using LinkedIn profile pages

Initially, Facebook started the company page profiles and the trend was taken forward by Google and now it’s the turn of LinkedIn. LinkedIn is offering companies around the world, the leverage to establish their company page profiles on its network and promote & market their brand in front of its 122 million users world wide.

LinkedIn is offering the same facilities in line with Facebook; people can send invitations, add fans, followers and etc. LinkedIn, being one of the world’s ultimate and popular professional social networking site presents opportunity in front of organizations to post relevant content on their network, post jobs, current openings, and promote their organizations as they do for their websites.

Apart from posting status messages or updates, businesses can also get in touch with their prospective customers, vendors, partners, associates and even stakeholders. Companies can interact with their client base, make people aware about their new offerings and publish their press releases as well from time to time.

Given 122 millions worldwide users and ever increasing numbers, is also another reason why any organization should take its profile page on LinkedIn seriously to force your brand in the market to new heights of success.

It is also essential to keep increasing your followers like you have likes in Facebook. The profile of any company can only flourish and prosper when they are adding new followers everyday; for that to happen it is paramount for companies to post interesting updates other than company related news to keep their followers and viewers in good humor.

LinkedIn also provides the liberty to analyze your traffic growth via its analysis tool. You can keep track of how many clicks or impressions have you acquired and what are the areas which interest your viewers and what you need to improve upon. In order to have a fruitful online presence have your LinkedIn account sorted and promote your business worldwide.

No comments:

Post a Comment