Web Analytics for tracking performance of websites!

Measurement or collection of data and resources about a particular website and testifying it for various promotional changes in traffic and other aspects is probably known as Web Analytics. It is a broader concept rather being just a mere tool for deciphering web traffic.

Web analytics assist companies and organizations to analyze and testify the result of a certain print advertisement or a web advertisement of sort that generate footfall back to the sites. Changes in the site footfall and gauging popular trends are the basic functionality of web analytics tool.

Web analytics help companies to formulate strategies and plans to carryout their advertisement campaigns and give the right direction where they should have more concentration and what are their areas of strength where they can capitalize upon.

Even you can easily figure out potential customers and areas where you are having most impact of your ad campaigns. Tracking comments, referral URL analysis and keywords that are showing your website in the search engines are what web analytics tool does. Lots more! You can even figure out who is coming to your site, their country of location and city of the residence, their stay at your site and their bounce rate.

There are many software in the market for web analysis but not all are reliable as they do not show proper and exact results hence it is hard to gauge the performance of a certain URL or website.

Google including other search engines provide their online services and tools to the webmasters to exactly track the activities of the surfers and browsers. These tools are highly successful and to an extent are exact because these search engines themselves are the source of traffic.

But you need to have a web analyzer or web analytics expert agency to estimate the web traffic to your site and the behavior of surfers and their future visit trends. Being a specialist job, it is always better to hire a web designing company, as these companies have in-depth knowledge about web analytics and search engine behavior of surfers. They know the best practices and approaches to divert more web traffic and ultimately it contributes to more leads and sales.

In case you are looking in for SEO, SMO, ORM, Online Marketing or for any further assistance on the above discussed issue, please feel free to write us at info@interactivebees.com